Meet Our Leadership

Executive Team

Our team brings unparalleled expertise and dedication to delivering trusted, high-quality warranty and service solutions for our partners and customers.

John Estrada
CEO

  • Co-Founder ServiceBench

  • 25+ Years Experience Warranty Industry

  • Serial startup executive

  • M&A expertise

  • Warranty Solution Expertise

  • Responsible for overall corporate management

Natalie Camarata
Chief Operating Officer

  • 25+ years of engineering and software development executive

  • 20+ Years Warranty Experience

  • Cybersecurity Level 3

Stephanie Patterson
VP Customer Management

  • 25+ years of cross-industry executive leadership

  • Expert in scaling operations and driving growth for startups and Fortune 500s

  • Deep expertise in warranty & service contracts, operations & customer experience

Rob Baily
VP Professional Services

  • Co-Founder ServiceBench

  • ServiceBench system architect and software designer

  • 25+ Years Developing SaaS and multi-user systems

  • Responsible for overall technical strategy and design. 

Kim Long
Chief Financial Officer

  • Controller at ServiceBench​

  • Senior financial executive with 20+ years in consulting, SAAS, software, telecommunications, and publicly traded, private equity and venture-backed companies.​

Michael Bailey
VP Business Development

  • 30+ years of Warranty and Service Contract industry experience​

  • Led the ServiceBench Extended Warranty Solution​

Board Members

Erik Rasmussen

  • Managing Partner - SEMCAP

  • Strategic and results-driven investor.

  • Advisor and consultant for growth-stage companies with a 25+ year track record of generating solid returns.

  • Invested and worked with more than 30 companies, served on more than 20 boards

Michael Dering​

  • Led successful sale of ServiceBench to NEW/Asurion​

  • Has run a number of both public and private companies.​

  • Board member of numerous companies​

Kim Long

  • Controller at ServiceBench​

  • Senior financial executive with 20+ years in consulting, SAAS, software, telecommunications, and publicly traded, private equity and venture-backed companies.​

John Estrada

  • Co-Founder ServiceBench

  • 25+ Years Experience Warranty Industry

  • Serial startup executive

  • M&A expertise

  • Warranty Solution Expertise

  • Responsible for overall corporate management